Analysis of Ways to improve E-commerce in East and Southeast Asia

The company's transition to electronic methods of doing business makes it possible to increase the effectiveness of marketing promotion, expand distribution channels, improve customer service and communication with the target audience, and also helps to optimize financial and time costs. Therefore, at the current stage of the market model, research and forecasting of trends in the e-Commerce market is particularly relevant. The purpose of this work is to analyze existing ways of managing companies and organizations, ensuring timely optimization of their main activities in e-Commerce on the example of specific regions of East and South-East Asia. The relevance of the research is explained by the huge potential and high dynamics of development of this market segment, as well as emerging new methods that offer optimization of trade processes in the framework of e-Commerce in a specific region. In the process of research in addition to studying the scientific concepts of domestic and foreign scientists, were analyzed, open data e-Commerce companies in Eastern and South-East Asia on the basis of which were identified most effective strategies for doing business in the region. The results presented in this paper show us both the dynamics of the development of the region in question in the e-Commerce market, and the fundamental barriers that complicate the process of increasing the efficiency of this business.