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Transposition of People in Social Media

Student: Kseniia Andreishcheva

Supervisor: Polina Kolozaridi

Faculty: Faculty of Communications, Media, and Design

Educational Programme: Media Communications (Bachelor)

Year of Graduation: 2020

This study examines the movement of people's personalities on social media. The term "transposition" is the transfer of people's real identity into a virtual one. The theoretical framework covers the sociological use of transposition. However, this study is an attempt to dig even deeper and explain the structure of transposition. Today, the Internet is creating a different world in which people project themselves from different angles. No one can ever be sure if a person is showing their "true self" on the Internet or if they only allow viewers to see one specific side. This leads to various questions regarding the nature of the presentation on the Internet. The process of going online becomes the main topic of this study. Social media is used for online presence. However, when people go online, they lose their identity but prefer to create a specific image around their page. It becomes an indicator, and looking at a certain profile, people can make assumptions and decide for themselves how to interact with it in the future. To conduct a study, the following questions need to be answered: Why does transposition (transfer) affect the image on the web so much? What is the framework for transposition? Can they be identified, explained and established? Why does a person in real life never fully match their online profile? The study of transposition as the primary lens for the study has never been conducted. Transposition transforms the content of the world from where it was taken. Instagram was chosen as an area of ​​research because the main purpose of the app is to post photos from your life. This is a fantastic world of augmented reality. It gives visual life to what people choose to show, how they crop images, what is outside of them, and why it has been erased or omitted.

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