Creation of a Business Development Strategy for a Language Studio

The aim of the intellectual product is to develop a project of business development strategy for GR8 School language studio. The thesis presents theoretical material on competitive environment and positioning of an organization, namely, the modern competitive environment in the field of language teaching and methods of analyzing the competitive environment. Organization positioning strategies are also described. The paper also analyzes the prospects for the development of the language studio business using the analysis of market trends in teaching foreign languages, the analysis of the best practices for promoting educational projects, the review of language schools in Nizhny Novgorod, the competitive, SWOT, PEST, CRM analyzes, as well as the marketing analysis of the needs for studying foreign languages. The criteria for choosing the project idea are the results of the research, as well as the relevance of the project, its novelty and innovativeness. The project idea consists of designing a development plan, which includes identifying the target audience and positioning of the language studio, choosing the direction of the development, creating a consumer journey map, as well as a media plan. The developed intellectual product is aimed at the use of the specific language studio, and is also partially suitable for private language studios that are at the initial stage of business development. Key words: business development strategy, competitive environment, positioning, language studio, target audience, consumer journey map, media plan.