Physical Evidence. Development of the Fashion Collection Based on the Study of the Representation of an Object in Conceptual Art

In conceptual art where the idea is the major component of the artist’s project, the complex approach to design development is well represented. When appealing to the structures of human senses it is important to create an appropriate formula of design methods of influence: color, shape, size, context, environment and others. For example, in isolated areas the key point of view is the object with its physical characteristics, or, if speaking of a group of objects - the viewer observes their differences and similarities, image in general. In case of using different correlation of a figure and background, deformation or split object apart, making the contrast inside installation higher or lower it is possible to vary the degree of impact on the different structures of human senses. Also, the context and environment inside an installation matters. Conceptual artists often involve performance practices, scents, hidden symbols and signs to create the specific emotion in the viewer.  This complex approach of working with both the object itself and the environment of the object is highly interesting for the fashion design. On the one hand the piece of clothing is a physical object which is relative to product design, but on the other hand when the piece of clothing is put on a person it turns into some kind of person’s environment and context. Due to this dual nature of clothing, fashion design allows to use a wide variety of creative methods.