• A
  • A
  • A
  • ABC
  • ABC
  • ABC
  • А
  • А
  • А
  • А
  • А
Regular version of the site
For visually-impairedUser profile (HSE staff only)SearchMenu

Research on the Influence of Exogenous Factors of FMCG Companies Gross Margin Dynamics

Student: Evgeniya Abramova

Supervisor: Liudmila Zhukova

Faculty: Faculty of Economic Sciences

Educational Programme: Economics (Bachelor)

Year of Graduation: 2021

This paper studies explanatory and forecasting problems of FMCG-companies Gross Margin (GM) Dynamics under the business factors model, financial reporting factors and panel data model. The main target of research is developing Gross Margin rate forecast model which helps in Gross Margin and Cost of Goods sold (COGs) analyzing process. Relevant explanation of COGs and GM rates changes comparatively to previous periods was achieved by combining two approaches (business and finance). Analyzing process was developed by getting deeper into the analysis of exogenous part of business factors explanatory model – Products Mix factor. The resulting explanatory and forecast models help focus on the most significant factors to make qualitatively new management decisions aimed at increasing of companies’ profitability.

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses