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Sustainable Development Concepts in Media Fashion Brand Promotion

Student: Rudyuk Sofya

Supervisor: Evgeniya Petrova

Faculty: Faculty of Creative Industries

Educational Programme: Media Management (Master)

Year of Graduation: 2021

The purpose of the study is to identify strategies for media brand promotion using sustainable development concepts. The study proved the hypothesis that the use of eco-consumption trend issues has a positive effect on the development and perception of a brand in media.

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