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  • Specifics of International Marketing Strategies Transformation of Smartphone Companies on Different Markets: the Case of Samsung Electronics in China and the USA

Specifics of International Marketing Strategies Transformation of Smartphone Companies on Different Markets: the Case of Samsung Electronics in China and the USA

Student: Liu Lei

Supervisor: Sergei Shaposhnikov

Faculty: Faculty of World Economy and International Affairs

Educational Programme: International Business (Master)

Year of Graduation: 2021

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