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Industry Specifics of Performance-Based Marketing

Student: Nikita Ignatev

Supervisor: Irina Bazileva

Faculty: Institute for Statistical Studies and Economics of Knowledge

Educational Programme: Governance of Science, Technology and Innovation (Master)

Year of Graduation: 2021

This study sheds light on key aspects of performance-based marketing, the multichannel approach to marketing, and key aspects of marketing in different industries. The study examines the cases and practices of performance-based marketing in several Russian companies operating in different industries - oil and gas, retail, and IT.

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