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Innovative Business Strategies of Large Metallurgical Companies: Mapping the Sector Trends

Student: Zurnadzhian Ashot

Supervisor: Stanislav A. Zaichenko

Faculty: Institute for Statistical Studies and Economics of Knowledge

Educational Programme: Science, Technology and Innovation Management and Policy (Master)

Year of Graduation: 2021

Currently, the whole world is suffering a huge shock associated with the latest trends, such as COVID-19. The pandemic has provoked an economic and health crisis both in the world as a whole and in the economies of individual countries. To contain the exponential spread of the virus, countries around the world have taken various measures, ranging from complete isolation, closing borders, imposing quarantines, restricting travel, and completely shutting down businesses. These measures have implications for businesses around the world. The coronavirus has led to economic costs and could undoubtedly cause an unprecedented economic downturn around the world. The whole world is changing in order to solve global problems. Large corporations shape their strategies based on sustainable development initiatives. Moreover, the steel industry has suffered more from external factors than other industries. And since now there is no work that talks about how the steel industry builds its strategies based on all these trends. And my study is inspired by these trends and aims to show how, in turn, steel companies should build their strategies to meet global trends.

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