User Acceptance of Digital Technologies: The Case of Voice Assistants in Russia

Student: Petrukhin Dmitry

Faculty: Institute for Statistical Studies and Economics of Knowledge

Educational Programme: Science, Technology and Innovation Management and Policy (Master)

Year of Graduation: 2021

The following work is devoted to the investigation about factors which affect behavioral intention to employ voice assistant technology and lead to user acceptance of VAs in Russia. Methodologically the study is based on a quantitative online survey (N = 104) with Russian voice assistant’s users. The survey questionnaire was based on the overview of technology acceptance models and extends UTAUT2 model in order to tailor it specifically to the VAs technology by adding two more variables: perceived humanness and perceived trust. Subsequent data analysis was performed to examine how determinants identified in the literature review influence user acceptance of VAs in Russia. Methods include descriptive statistics and correlation analysis to study the character of relationship between latent constructs and users’ behavioral intention to employ voice assistants

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