Concept Development and Pilot Launch of a Podcast for High School Students: Producing and Promoting

Student: Pshidal Polina

Educational Programme: Media Communications (Bachelor)

Year of Graduation: 2021

Every year, millions of Russian high school students are faced with the problem of choosing their further educational and professional trajectory, while the issue of the effectiveness of modern career guidance practices in schools is very acute. Often, difficulties in assessing personal qualities and prospects become the cause of momentary choices, inspired by external attitudes and circumstances. Current project is aimed at building knowledge among high school students and applicants about the possibilities of higher education and the beginning of a career. The project will be an audio podcast in which the presenter, together with invited experts and students, will discuss the issues of entering the university and career choice.

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