Key Factors of Competitiveness of Chinese Firms in the Global Market of Electric Vehicles (Case of Denza and Kandi Technologies)

In the 21st century the topic of ecology and deeper implementation of technologies in human life has become one of the most discussed. The product that successfully combines the pursuit of technological progress and environmental concerns is electric vehicle. In the last decade, there has been a significant increase in its popularity among consumers from different countries. Given the active development and growing competition, the problem of competitiveness of electric vehicle manufacturers in the global market seems to be more and more urgent, especially for large players such as China. This work is devoted to the study of the key factors of the competitiveness of Chinese manufacturers in the global electric vehicle market using the case of Denza and Kandi Technologies. In the process of searching for an answer to the main research question, global market trends and the structure of the global electric vehicle market have been identified and analyzed, as well as parameters that could affect the competitiveness of electric vehicle manufacturers and the distinctive characteristics of Chinese manufacturers have been investigated. With the help of STEEP-, SWOT- and cluster analysis, the competitive positions and factors of competitiveness of the selected companies in relation to their global competitors have been determined, as well as the potential of Chinese manufacturers of electric vehicles in the world market has been assessed.