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The Phenomenon of Infobusiness Development in Instagram

Student: Sofiia Garysheva

Supervisor: Elena Beylina

Faculty: Faculty of Communications, Media, and Design

Educational Programme: Media Communications (Bachelor)

Year of Graduation: 2021

Now online education is gaining popularity on the Instagram social network. Many netizens, including small and large bloggers, create, sell and promote their information products. Instagram ranks sixth in the world in terms of the frequency of visits to sites, the number of accounts as of January 2019 was 1 billion, including 40 million from Russia. Instagram is a social network that is constantly used by marketers as a primary or additional sales tool. This study is devoted to the development of info-business on the Instagram social network and identifying its features. The relevance of this study is justified by the fact that recently among bloggers on Instagram there has been an increase in interest in creating and selling their own information products. This study will help to understand how much this area is really in demand, how much Instagram is valued as a platform for acquiring information products, identify trends in the information business and assess the future development of this area in the next few years. Currently, there are no studies that fully reveal the topic of combining information business and Instagram, therefore this study is of great scientific significance.

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