Music Video Producing and Production (Creative Format)

Student: Zagryadskiy Gleb

Supervisor: Grigory Konson

Educational Programme: Media Communications (Bachelor)

Final Grade: 9

Year of Graduation: 2021

This paper describes the theoretical basis and the necessary steps to create a low-budget music video. The project involves a team of two people (Zagryadskiy Gleb and Klykova Alina) and a singer (Maria Uzunova). The work consists of three chapters - the first one tells about the history and genre features of music videos, the second about the basics of production and the role of the producer in the production process of an audiovisual product, and the third describes the process of creating and promoting a low-budget music video. Based on the theories and practical tools described in the work, a music video was shot for the aspiring singer Mulovu. Purpose of the work: to develop an author's audiovisual product in the format of a music video, which will reveal the theme of the failed transformation of the personality. The name of the song – “Roses”.

Full text (added May 12, 2021)

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