The Transmedia Project on the Contemporary East Asian Culture: the Creative Concept, Full Production Plan, Audiovisual Content (Creative Format)

Student: Vikulina Anastasia

Supervisor:

Educational Programme: Media Communications (Bachelor)

Year of Graduation: 2021

This work describes the production of a transmedia project about the contemporary culture of East Asia. Within its framework, a creative concept was developed, as well a full production plan and audiovisual content were created. In the theoretical note, the concepts of "multimedia", "crossmedia" and "transmedia" are analyzed, the concept of the mediatization of reality is studied, and the main characteristics of the professional activity of a media producer are determined. The project note presents such components as the concept of the project, its target audience, work plan, as well as an analysis of the competitive environment. The final result of the project is a working prototype of a transmedia project with audiovisual content, located on a separate web page.

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses