Marvel and DC Superhero Franchises: Comparative Analysis of Presentation, Advertising, Audience Engagement and Critical Evaluations

Student: Kopich Anton

Supervisor: Volha Verbilovich

Educational Programme: Journalism (Bachelor)

Year of Graduation: 2021

This work is devoted to superhero film franchises and their place in the modern media space. The methods of studying the topic include: research of the primary source in the form of comics, retrospective and analysis of the cinematic universes according to the analytical model of transmedia. The results of the work will make it possible to identify aspects that positively and negatively affect the development of a film franchise based on a fictional universe. Key words: Cinema franchise, Cinematic Universe, Superheroes, Comics, narrative, composition, design.

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses