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The Full-Cycle Production of the Podcast on the Psychological Problems in Adolescence: Marketing Aspect (Creative Format)

ФИО студента: Kashirina Anna

Руководитель:

Кампус/факультет: Faculty of Communications, Media, and Design

Программа: Media Communications (Bachelor)

Год защиты: 2021

This final qualifying work is devoted to the processes of development and production of a cycle of podcasts about the psychological problems of adolescence in the marketing aspect, both from a theoretical and practical point of view. The purpose of this media product is to help high school students develop their attitude to the problems faced by the majority of members of this age group, through a confidential conversation of more adults and experienced people (an expert and three presenters), as well as an appeal to the works of Russian classical literature from the school curriculum 9- 11th grade. The theoretical part of this work examines the trends and directions of marketing in the digital age, as well as the features of podcast marketing. In the project part of the work, the competitive environment and the target audience of the podcast were analyzed, the podcast was tested and the promotion channels were identified. The creative part describes the podcast's advertising and content strategy.

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