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Comparative Analysis of the Work of the News Presenter on TV and on the Youtube platform

Student: Ksenia Nesterova

Supervisor: Tatiana Tikhomirova

Faculty: Faculty of Communications, Media, and Design

Educational Programme: Journalism (Bachelor)

Final Grade: 9

Year of Graduation: 2021

The theme of the research represents the analysis of the news programs on TV and Youtube where Russian presenters were trying to build communication with the viewers. The stages of the research will include the analysis of the content, the study of the presenters’ communication skills, the history of television and YouTube. Moreover, it will be held an interview with experts in this sphere. The work was composed only within the Russian media segment. The research will show us the important part of the TV and Youtube presenters work, including communication strategy. Taken together, the findings of this research will have significant implications for the field of TV format, telecommunications and media studies.

Full text (added May 12, 2021)

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