Comparative Analysis of Communicational Strategies in Social Networks of La Liga, Bundesliga, English Premier League and Russian Premier League Football Clubs

Student: Gritskevich Vladimir

Educational Programme: Media Communications (Bachelor)

Final Grade: 8

Year of Graduation: 2021

This study is devoted to the study of the communication strategies of social networks of football clubs of La Liga, Bundesliga, English Premier League and Russian Premier League. This study examines in detail the aspect of interaction of social networks of a football club with: 1)the fan base (fans and fans) 2)the audience that is not part of the fan base 3) Mass media and social media, their audience and representatives In addition, the main trends in the development of social networks of football clubs at this stage were identified, as well as the concept of communication strategies was analyzed and a comparative analysis was conducted, during which the advantages, problems and prospects of the communication strategies of RPL football clubs were identified.

Full text (added May 12, 2021)

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