Features of Promotion and Production of Online Educational Products on the Russian Market

Student: Mazaeva Natalia

Educational Programme: Media Communications (Bachelor)

Year of Graduation: 2021

This research is devoted to the peculiarities of the production of online educational products and the specifics of their promotion on the Russian market in order to generalize the experience of existing players. This study was conducted using the empirical method of semi-structured expert interviews (n =10), the method of naturalistic observation, as well as theoretical analysis of Russian and foreign studies of the online educational market and materials of scientific and practical conferences. The expected results of the study are, first of all, the described process of production of online educational products through the experience of successful Russian educational companies, as well as a detailed promotion process with practical recommendations for smaller market players.

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