The Specifics of Launching New Products by International Fast-Moving Consumer Goods Companies on Different Foreign Markets by the Example of PepsiCo and Nestle

Student: Bazyleva Marina

Supervisor:

Faculty: Faculty of World Economy and International Affairs

Educational Programme: International Business (Master)

Year of Graduation: 2021

In this paper, we investigated the specifics of launching a new product in international FMCG companies on different foreign markets, using the example of PepsiCo and Nestle. The work demonstrates the methods of analysis a new product before and after its launch on the market. The analysis was carried out using qualitative and quantitative studies based on both real consumer surveys and real data provided by the analytical agency.

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