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Cross-Cultural Specifics of Employees' Motivation in Foreign Subsidiaries of Korean Conglomerates in Russia and the US (the Case of Samsung Electronics and Hyundai Motor)

Student: Liudmila Shevelkova

Supervisor: Sergei Shaposhnikov

Faculty: Faculty of World Economy and International Affairs

Educational Programme: International Business (Master)

Year of Graduation: 2021

This paper is devoted to the study of cross-cultural motivation of employees in Russian and American branches of Korean conglomerates such as Samsung Electronics and Hyundai Motor. To carry out the research a survey among employees of the mentioned companies was conducted and the features determining the satisfaction of American and Russian employees with their work were revealed. The results of the study shed light on the specifics of corporate culture, which is most favorable to employee motivation in Russia and the USA, and the motivational practices that contribute to employee satisfaction and job performance retention.

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