Factors Affecting Marketing Communication Strategies Choice of Beauty and Personal Care Companies on Different Foreign Markets: the Case of Unilever

Student: Savina Anastasiya

Supervisor:

Faculty: Faculty of World Economy and International Affairs

Educational Programme: International Business (Master)

Year of Graduation: 2021

This master thesis paper provides some useful and appropriate insights about the marketing communications tools, marketing communications strategies and their process of execution, the major influencing factors which could shape the strategy chose and the importance of cross-cultural issues while creating the marketing communications campaigns and their strategies. Moreover, the work provides the analysis of the factors influence level on the example of Unilever.

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