• A
  • A
  • A
  • ABC
  • ABC
  • ABC
  • А
  • А
  • А
  • А
  • А
Regular version of the site
For visually-impairedUser profile (HSE staff only)SearchMenu

The Impact of Digitalization on the Business Processes and Competitive Behavior of International Companies (Based on the Example of Conglomerates LVMH, Kering, Richemont)

Student: Dilara Gasanova

Supervisor: Tatiana G. Filosofova

Faculty: Faculty of World Economy and International Affairs

Educational Programme: World Economy (Bachelor)

Year of Graduation: 2021

This work is devoted to the study of the impact of digitalization on business processes and competitive behavior of international companies using the example of conglomerates LVMH, Kering, Richemont. The relevance of the research topic is due to the active penetration of digital technologies into all spheres of life of modern society. Digitalization helps companies to quickly adapt to new trends and changes, respond to consumer demand, and streamline all business processes in order to optimize profits. The aim of this work is to analyze the impact of digitalization on the competitiveness of companies in the luxury market. The study identified the main digitalization tools for conglomerates LVMH, Kering, Richemont, and considered their development strategies.

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses