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Online Service for Analytics and Optimization of Sales on Marketplaces

ФИО студента: Ilya Stratonov

Руководитель: Nadejda Konstantinovna Trubochkina

Кампус/факультет: HSE Tikhonov Moscow Institute of Electronics and Mathematics (MIEM HSE)

Программа: Information Science and Computation Technology (Bachelor)

Год защиты: 2021

The object of development is an online service for analytics and optimization of sales on marketplaces. The aim of the work is to develop an online service that will help increase sales and save time on generating analytical reports. In the course of the work, the main needs for analytics of own sales for sellers on marketplaces were identified. For this, the specifics of working with the Ozon and Wildberries marketplaces were investigated and financial and operational indicators were studied for the analysis of sales. Taking into account the key indicators, analytical reports were developed and described. For the development of the user interface, the advantages and disadvantages of existing analytics services have been identified. A program has been developed that collects data through the marketplace API into internal storage. A REST API has been created that contains methods for working with users of an online service and methods for conducting analytics on the collected data. The client part provides the user with an interface for interacting with the service and visualizes analytical data. The reports generated by the online service can be used by companies to increase and optimize sales on marketplaces. The online service has been tested, deployed on a server, and accessible from the Internet. The test results confirm the fulfillment of the set goal and tasks of the technical task. The final qualifying work consists of 105 pages, contains 65 illustrations, 2 tables and 30 sources.

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