The Influence of Internships on the Perception of the HR Brand of a Public Sector Organization

This work is devoted to internships and identifying their impact on the HR brand of public organizations. Modern realities, such as the pandemic, a new generation of employees, and new technologies are forcing organizations to build an HR brand by resorting to various modern tools, which is why internships have become very popular. This tool is widely used in the private sector, but it is not widespread in the public sector. Therefore, the issue of studying the impact of such a tool as an internship on the perception of the HR brand of a public sector organization is relevant. The object of this study is the HR brand of a public sector organization, and the subject is an internship in a public sector organization as an element of the HR brand (on the example of the Moscow Government). The purpose of the work is to identify the features of internships in public sector organizations and the degree of their impact on the perception of the HR brand. The final qualifying work consists of an introduction, three chapters, a conclusion, a bibliographic list and three appendices.