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Public Diplomacy As An Instrument Of US “Soft Power” Towards Ukraine In 2014-2019

Student: Katrin Dkhair

Supervisor: Vera Ageeva

Faculty: Saint-Petersburg School of Social Sciences and Area Studies

Educational Programme: Political Science and World Politics (Bachelor)

Year of Graduation: 2021

Public diplomacy from a "soft power" perspective is the ability to analyze foreign audiences and build mutual relationships to promote a positive image of a country. In this study, the role of the United States will be elaborated as the leading initiator of "soft power" towards Ukraine at a turning point for it in 2014-2019, the events after "Euromaidan", which became key in changing the orientation of the country's policy. The analysis will be based on the work of N. Cull on five forms of public diplomacy, depicting long-term and short-term outcomes. The annual reports of the U.S. Advisory Commission on Public Diplomacy and secondary source documents will be used to confirm the information specified in the reports. Consequently, identifying specific programs and systematizing information, trends in the development of the US public diplomacy will be traced. The work seems to be valuable for understanding the principle of soft methods' influence on politics, and their significance in the modern world for promoting a desirable depiction of the country. Keywords: soft power, public diplomacy, smart power, USA, Ukraine

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