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Development of the fashion collection based on text in contemporary art and fashion.

Student: Renata Shakirova

Supervisor: Tatiana Rivchun

Faculty: Faculty of Communications, Media, and Design

Educational Programme: Fashion (Master)

Year of Graduation: 2021

The object of the research is the study of text as a visual and communication technique in art and fashion in the XX and XXI. The subject of the research is the aspects of modern technologies in the visual narrative. The purpose of the thesis is to create an author's collection, based on the research of digital fashion. With the help of this collection, you can show in practice the application of modern methods of creating visual content, as well as its promotion and representation. Within the framework of the diploma project, the following theoretical and practical results were obtained, which determine the novelty and relevance of this topic: • A visual study was conducted to study the text in art and fashion in the XX and XXI • The main principles of visual narrative in fashion are revealed, for the use of text in collections as a communication technique • Conducted a study on the study of digital fashion and analysis of technological trends • The main methods of using digital fashion are defined, and the relevance and progressiveness of this topic are also determined • The basic principles of creating a digital collection are revealed • A visual study was conducted to study the topic of tolerance in fashion • The main principles of existing collections for the implementation of this topic in the diploma project are identified • Developed an author's digital collection based on the research conducted on the topic of tolerance using a visual narrative

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