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Improvement of the Municipal Parks Management System

Student: Bakieva Gulnaz

Supervisor: Anastasiya A. Bozhya-Volya

Faculty: Faculty of Economics, Management, and Business Informatics

Educational Programme: Experience Economy: Museum, Event, and Tourism Management (Master)

Year of Graduation: 2021

This work is devoted to the analysis of the management system of municipal parks and the development of practical recommendations for its improvement. The analysis is based on the experience of foreign countries, the experience of Russian cities and the city of Perm. The key issues that were analyzed were legal regulation at the federal and municipal levels, identifying current trends in the work of municipal parks. Scientific novelty lies in the development of practical recommendations for improving the management system of municipal parks. In the course of the analysis, recommendations were formed that allow municipal parks in Russia to comply with the trends identified at the global level, ways of interaction for institutions that manage municipalities parks with municipal authorities, business structures and the local community were presented, and mechanisms for implementing a marketing strategy as one of the types planning of activities with a focus on the consumer.

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