Cultural Policy As A Tool Of Russian Soft Power In Kazakhstan

The work explored the concept of soft power with its main resource of cultural policy, namely Russian cultural policy in Kazakhstan, its strategies, and methods. The first chapter examined the concept of soft power from the founder of the theory Joseph Nye, as well as his foreign and Russian followers, who criticized his concept, adding their own vision of the theory. In the second chapter, the connection between cultural policy and soft power was proved using the example of official documents published by the Russian government. The model of Russian soft power has a large cultural dimension. Further, a general model of Russian soft power was developed, and with the help of official documents (concepts and strategies), the cultural component of Russian soft power and the strategy of cultural policy in general was developed. The third chapter outlined the Russian model of soft power in Kazakhstan, based on public diplomacy, culture and political values. The cultural component of Russian soft power was considered on the example of cultural policy in Kazakhstan, implemented using two strategies - mass and high cultures. With the help of analysis, collection of statistical data on the example of the main components of mass and elite cultures, the most popular strategy was identified, and its effectiveness was also reflected according to statistical data that showed the effectiveness of Russian soft power in Kazakhstan.