Fashion Collection for JUNEON Brand Based on the Phenomenon of Repulsive Beauty

Beauty is an aesthetic, impractical, non-utilitarian matter that often equates to perfection. It is often understood as a holistic, complete, smooth, harmonious ratio of proportions that evoke a sense of aesthetic pleasure in the beholder. Beauty, as an idealization of an image, is an important component of visual culture. This concept is opposed to the ugly, as a correlative category of the beautiful. Associated with it is the violation of the outer shell or some part of it, and therefore comes into conflict with perfection. It carries the meaning of a repulsive image, often defined as something random, shapeless and chaotic, and referring to destruction or the death instinct. Krantz wrote that all the aesthetic properties of an object appeal to the perception of the viewer looking at it and are not exclusively related to the properties of the object itself. He offered his own definition of ugly. In his opinion, the ugliness of a person does not lie in anatomical imperfection, but is between the beautiful and the comic. Perfect beauty is something between the infinitely sublime and the idealized. Thus, the criterion of beauty and ugliness is the very personality of a person, his social environment, visual experience and historical period. From this we can conclude that the final criterion of beauty or ugliness is not the external characteristics of the object, but the angle from which we look at it. Later, the philosopher Nelson defined the paradox of the ugly. In his work "Title", he discusses the phenomenon when objects or works of art are considered ugly or even obsequious, based on the standard concept of beauty, but at the same time have visual appeal. The reflection of this paradox lies in the phrase "terribly handsome", where terribly appears simultaneously in two meanings: ugly or extreme. Thus, one can assume the existence of a kind of beauty that is at the very edge of this concept. In modern visual culture, there are examples of beauty at its extreme point, after which beauty passes into the category of ugliness. The purpose of this study is to identify examples of such frightening beauty in contemporary cinema, art photography, art and fashion. We are used to thinking that there is ideal beauty, but due to the fact that there are many examples of alternative beauty in visual culture, the very concept of beauty is shifting. The more images are created from the position of imperfect beauty, the more society begins to understand and accept it, transforming the concept of the ideal. Thanks to this, today we get the opportunity to see more beauty, thereby destroying the boundaries of beauty. As a consequence, we do not have to choose what is perfect and what is not. It is through repulsive beauty that we no longer need to define beauty itself.