Senators' Strategies Of Communication In Social Media Before 2020 US Presidential Election

Given bachelor thesis provides a research of political communication that is operated online. As a source of empirical data tweets of the U.S. Senators in 2020 were collected and analyzed via a content analysis. Analysis of academic literature together with findings of the empirical part provide a number of conclusions concerning the object of the research – online political communication. I argue that Senators mostly touch topics connected with their political activity, still trying to maintain a balance of personal and professional. They actively affiliate themselves with the states they are serving for, and less actively with their parties and Committees in the Senate. The work defines and attempts to fill existing gaps in the academic literature, thus providing a ground for further scientific works in this field.