Communication Aspect of Attitude Formation towards Occupational Prestige of Vocational Education in Russia

Student: Gromov Maksim

Supervisor: Adam James Gemar

Educational Programme: Integrated Communications (Master)

Year of Graduation: 2021

This work focuses on the problem of a bias towards vocational education track and related occupations of manual labor. Main goal of this study is to gather information about what attitudes are circulating in public sphere in Russia regarding vocational education track. Findings of this work could potentially be used to gather more in-depth data on the topic. Such data could be used by various actors including government, vocational education facilities and others in order to create a communication strategy to fight such claims about vocational education in Russia and promote it in the public sphere.

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