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  • Specifics of Market Entry Strategies Used by International Luxury Companies on Developed and Emerging Markets by the Example of LVMH and Kering in the European Union and Asia

Specifics of Market Entry Strategies Used by International Luxury Companies on Developed and Emerging Markets by the Example of LVMH and Kering in the European Union and Asia

Student: Bineri Sofia

Faculty: Faculty of World Economy and International Affairs

Educational Programme: International Business (Master)

Year of Graduation: 2021

SPECIFICS OF MARKET ENTRY STRATEGIES USED BY INTERNATIONAL LUXURY COMPANIES ON DEVELOPED AND IN EMERGING MARKETS BY THE EXAMPLE OF LVMH AND KERING IN THE EUROPE UNION AND ASIA

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