Linguacultural Peculiarities of an Advertisment Text (on the Basis of Spanish, English and Russian Texts))

Recently a new tendency has been observed - a constant transformation and globalization in all realms of social life, including the domain of values and interests. Consequently, the need for reminding the society about current behavioral norms and laws of morality has naturally arisen. Prompted by this situation, public service announcements have evolved into an inseparable companion to a modern individual. This study is dedicated to the examination of the linguistic features of public service announcements in Spanish, English and Russian languages, aiming at identifying the most significant both linguistic and stylistic features of these texts. Such research methods as the method of convenience sampling, as well as methods of linguistic analysis were chosen to be implemented. It is anticipated that the collected and analyzed material will reveal the linguistic and cultural features of the texts of Spanish, English and Russian public service announcements and the results of the present work will be used by scholars, teachers and students for further investigation and creation of advertising texts.