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Assessing Business Costs and Justifying Ways to Increase Investment Attractiveness of the Organization

Student: Konkova Anastasiia

Supervisor:

Faculty: Faculty of Economics

Educational Programme: Economics (Bachelor)

Year of Graduation: 2021

A sufficient level of investment attractiveness of the company makes it competitive and is a means of development and growth. An important role in assessing the effectiveness of management decisions that are aimed at increasing the value of the organization is taken by the definition of business value assessment. Due to the fact that the book value of assets is usually very different from their market value, there is clearly a need for evaluation when attracting investments and credit resources. Also, the assessment of the value of the business is necessary for the restructuring of the enterprise (liquidation, merger, acquisition, and so on). As you know, there are a number of classical approaches to assessing the value of an enterprise. However, classical methods of assessing the value of a business in its pure form often cannot always provide an adequate estimate. That is why there is a need to use modified methods within the existing approaches, as well as alternative methods. In this paper, the analysis of business value estimation is carried out on the basis of basic, classical and alternative approaches. The paper uses 5 methods for assessing the value of a business and 2 methods for assessing investment attractiveness. In this regard, the optimal value of the company is determined and the level of investment attractiveness is determined. Therefore, taking into account the current situation in the country and the world, in the conditions of a crisis economy, the problem of determining the optimal valuation of an enterprise is an urgent topic of research.

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