Development of Comprehensive Online Personal Brand Program

Student: Stepina Kristina

Educational Programme: Psychology in Business (Master)

Year of Graduation: 2021

his work is dedicated to the creation of a comprehensive online program for developing a personal brand for professionals in the field of helping professions. The aim of the study is to develop a comprehensive program aimed at building a congruent personal brand of a specialist in the field of helping professions in social networks. The object of the research is the personal brand of a specialist in helping professions in social networks. The subject of the research is the development and implementation of an online program for training and consulting specialists in helping professions in the field of building a personal brand on social networks. The practical significance of this work lies in the fact that the results of the work will be useful for specialists in helping professions, since they will allow them to build their effective positioning of a personal brand through the development of technologies for building a congruent personal brand in social networks. in the field of helping professions. The aim of the study is to develop a comprehensive program aimed at building a congruent personal brand of a specialist in the field of helping professions in social networks. The object of the research is the personal brand of a specialist in helping professions in social networks. The subject of the research is the development and implementation of an online program for training and consulting specialists in helping professions in the field of building a personal brand on social networks. The practical significance of this work lies in the fact that the results of the work will be useful for specialists in helping professions, since they will allow them to build their effective positioning of a personal brand through the development of technologies for building a congruent personal brand in social networks.

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