The Functional Specifics of International Organisations and International Development Institutions in the Framework of the Cross-Cultural Environment and Integration Processes

Globalization and integration processes as an ever-lasting tendency detach organisations from one specific society and business culture but at the same time require that organisations internalize the needs of many societies. The paper is devoted to the profound examination of the importance of international organisations operation within transcultural area and communication. The interaction of representatives of different cultures in all realms of public life is based on the intercultural communication. Under special consideration is the issue of the advertisement localization for different countries since it plays the critical role in the framework of cross-cultural communication. For this reason, the purpose of this study is to analyze the current trends taking place in global business by revealing the features of international advertising. Not only does the study aim at identifying the content of operational specifics of international organisations and international development institutions, but also it is supposed to investigate their role in the formation and ensuring the dynamic development of countries. The main methods used in order to achieve the goal are theoretical and comparative analyses. The findings reveal the cultural specificities of Indonesian and American markets by analyzing localized advertising posts and can be also used for further research.