Research of Hyper-Casual Mobile Games Monetization Strategies in Russia

The aim of the study is to develop a hyper-casual game based on the Android platform and determine the most successful way to monetize it. To achieve this goal, the following tasks have been completed: 1. Make an overview of the used literary sources for work 2. Analyze the features of hyper-casual games and models for game monetization 3. Analyze the global and Russian markets for mobile games and, in particular, the market for hyper-casual games 4. Analyze possible ways to monetize hyper-casual games 5. Develop a hyper-casual game based on the Android operating system 6. Offer the most successful option for monetizing the developed game The first chapter of the study analyzes the sources used, analyzes the features of hyper-casual games and models of game monetization in general. In addition, it will talk about the specifics of the business model of hyper-casual games, in comparison with mobile games of other genres, and also give a brief analysis of the state of the modern mobile games market, both in the Russian Federation and on a global scale. The second chapter of the work describes the existing methods for monetizing hyper-casual games in modern realities. Within the framework of the chapter, the analysis of these methods and the choice of the most successful one will be carried out, as well as the selection of a technological stack for the development of a hyper-casual game on the Android operating system will be carried out, followed by a justification of the choice. The third chapter is practical and will focus on the developed game. This chapter will describe and decompose the methods used in the development, and will also suggest a way to further monetize the application with a business case.