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Developing the Skillbox Entry Strategy for the European Market

ФИО студента: Ivan Fedorov

Руководитель: Ekaterina Ivanova

Кампус/факультет: Graduate School of Business

Программа: Business Administration (Bachelor)

Год защиты: 2021

The development of new markets is an extremely attractive prospect for any company, as well as the expansion of the product portfolio and the introduction of new products. Ultimately, the economic efficiency of the company depends on this. The retention of market segments and the increase in profits are extremely important in the conditions of constant competition between economic entities. In order to successfully introduce a product to a new market, it is necessary to have a clear understanding of many factors, for example, such as: the impact of the internal and external environment of the company on its activities; what mechanisms for bringing goods to a new market exist and are implemented taking into account various factors; what problems the company may face. All this should be taken into account when forming a strategy.

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