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Features of Developing Personal Brands of Young Specialists for Employment

Student: Elizaveta Khaylova

Supervisor: Tatiana Vetrova

Faculty: Graduate School of Business

Educational Programme: Marketing (Master)

Year of Graduation: 2021

As a student, few people think about their personal brand. Young professionals are often focus on learning first, and when it comes time to get a job, it is often limited. As a consequence, many personal brands at the beginning of a career are built intuitively even though the personal brand concept can be extremely useful in the job search process because it can increase the chances of a job seeker getting a positive response. This study identified the specifics of developing personal brands of young professionals for employment. The results of this study can be used by representatives of HR departments, as well as students and recent graduates when planning employment activities.

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