An Assortment Analysis and Planning Model in the Apparel Market (on the Example of Assortment Matrix of the Fashion Company)

Student: Repina Daria

Educational Programme: Marketing (Master)

Year of Graduation: 2021

Assortment policy is one of the most important components of the global strategy of the firm, and is a factor that affects the competitiveness of the firm in the market. In this paper the focus was made on the specifics of assortment policy in the apparel market. The purpose of this work was to identify the factors that significantly affect the sales of goods in the clothing market and to build a model of assortment analysis for successful assortment planning for the new season. Regression model of analysis and planning of assortment of clothes on the example of category "dresses" was built. Based on the results of this model the factors and attributes of articles that significantly affect the sales of dresses were identified. Based on the model built, recommendations were given to companies in the clothing market.

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