Factors Influencing Consumers’ Perception and Their Readiness of Using an AI Chatbot for Customer Service in E-commerce on Russian Market

Student: Chen Chih-an

Educational Programme: Marketing (Master)

Year of Graduation: 2021

A research of the readines of AI chat-bot usage by customers on Russian market by analizing aspects of technology, business and customer behavior using not only quantitative method based of TAM framwork by Davis and the decision core theory of Bagozzi, but also qualitative method of interviews with both business representative and consumers.

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