Guidelines Development for Museum Digitalization Strategy

This final qualification work is devoted to the research of the museum digitalization phenomenon and the development of a prototype in the form of a practical recommendations set that is to help carry out the process of digitalization. This topic is relevant not only to due to the ubiquity of the use of information technologies and complex systems within the framework of digital transformations, but also to the presence in the museum sector of the need to introduce the indicated technologies into their own spheres of activity (creation / sale of products in the form of goods / services / educational activities / preservation of cultural heritage etc.). A digitalization strategy is necessary for museum organizations not only due to the lack of a close connection between organizational processes and the fundamental need to introduce the most modern information technologies, but also due to the high cost and complexity of developing a technological digital solution that ensures both the most effective achievement of the set goals and contributes to the effective implementation of tasks at various levels (strategic / tactical / operational). The noted demand / interest in studying issues related to the digitalization strategy development can be seen in both production and scientific spheres. This interest is also associated with the need of museums to adapt the modern principles of working with visitors / audience (including changing the general business model of work) due to the dynamically changing conditions of human interaction with historical knowledge and cultural heritage. Thus, the purpose of this final qualification work is to develop recommendations to help museums in shaping a strategy for transforming a business model within the framework of digitalization. The results of the research part of the work may be of interest for students of technical / management specialties, whose curricula touch on the disciplines of systems analysis, prototyping and development of information systems, as well as innovation management in organizations. The results of prototyping, in turn, may be of interest to museum organizations looking for a further development path and recommendations for forming a sequence of practical steps in the digitalization process. The present work consists of 88 (eighty-eight) pages with the number of figures-illustrations equal to 28 (twenty-eight), the number of additional references to the results is equal to 2 (two), also, the work includes the number of appendices equal to 4 (four).