Competitive Strategy Development of the Product "Optical-location Station" of the Company of the Rocket and Space Industry

The competitive strategy of an enterprise plays an important role in the system of strategic development of any company. In modern economy practically all spheres of business are characterized by a high degree of competition between market participants, variability and unpredictability of external changes, which significantly complicates competitive activity of enterprises. Therefore, one of the important managerial problems is the formation of effective competitive strategy of the enterprise, ensuring its strategic adaptability to the conditions of the market environment. This topic is relevant in today's Russian market economy in crisis conditions, as a clearly defined analysis allows to identify the key advantages of the enterprise, based on which the enterprise can effectively realize its potential. The strategy of the enterprise, developed taking into account the unique key capabilities, allows the enterprise to more effectively form and use its competitive advantages to timely respond to threats and opportunities arising in the external environment. The relevance of the topic stems from the fact how an enterprise of scientific instrumentation of the rocket and space industry uses its competitive potential in the Russian market in the development and production of optical waveband systems (optical locator station (OLS)) for space, range, ship and aviation complexes. On the other hand, how can a company increase its market share and thereby improve profits from OLS products, which are categorized as problematic (small relative market share with a market growth rate that exceeds the industry average). The aim of the paper is to develop a competitive strategy for the product "optical-location station".