Category Management Based on Sentiment Analysis of Customer Reviews

Student: Soboleva Elizaveta

Supervisor: Sergey P. Kazakov

Educational Programme: Retail Management (Master)

Year of Graduation: 2021

This paper examines the concept of satisfaction, describes methods of measuring it, focusing on methods of collecting feedback. The main concept is sentiment analysis, the use of which in various areas of business the author writes. The research is carried out on the example of a large retailer - the Krasnoe & Beloe company. Wine reviews are the basis for text sentiment analysis. The work itself is aimed at identifying correlation between the quantitative assessment and the tone of customer reviews. The method of working with reviews, presented in the text, is one of the tools for managing assortment in retail. Keywords: sentiment analysis of texts, sentiment analysis of reviews

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