Amazon Logistics Research and its Impact on Russian Marketplaces

Abstract Nowadays, the e-commerce market is growing at very high temps. With the impact of the COVID - 19 more and more companies are starting their online business. But there are some key factors, which make online businesses successful. Amazon is the largest e-commerce platform, which works worldwide and due to crisis, widens its scale. And the main competitive advantage of Amazon is the fast and quality delivery of its products to the customers. In my work, I'll review how amazon delivery works and how fast delivery impacts on the success of the online business. Currently, the pace of life is accelerating, there are many opportunities, but the time that people are willing to spend on themselves is decreasing. In the lives of many, every day consists of a large number of difficult choices and decisions made, all of which leave a mark on purchasing behavior. On this basis, the e-commerce market began to develop very actively. Every day there are new online stores offering various products. But there was the following problem, how to buy all the necessary basket of goods on the Internet without searching through various stores. Based on these needs, marketplaces and trading platforms have begun to emerge that allow shoppers to order everything in one place with next-day door-to-door delivery. These companies make life easier for millions of people around the world. But behind the beautiful and convenient platform are complex and technological processes that allow these companies to work with such a volume of orders. The main impact is taken by logistics, as it is responsible for the main tasks of transporting batches of goods to the company's warehouses, sorting them, combining them, assembling them into orders and sending the necessary items to customers in certain places in a limited time. Since the founding of Amazon, which was originally an online bookstore, the logistics department has been rebuilt and has undergone tremendous changes in the course of the company's evolution. Now it is a large chain of internal resources of the company with the involvement of contractors in the field of logistics. The company has more than 40 warehouses, its own fleet of cars and aircraft for the delivery of goods within the country in the fastest possible way. Now their position in the logistics services market is growing every year, and it is already among the four largest players, including such companies as UPS, DHL and American Express. The main task of logistics is to deliver the cargo to the desired point with minimal costs. Purpose The purpose of this work is to research the Amazon delivery service and find out how it affects business success. Methodology/approach In order to achieve the goal of the work, it is planned to: analyze the literature and articles, create a business case to determine the impact of Amazon delivery on business success, as well as conduct a field marketing study to determine the impact of delivery factors on business success (expected) Findings While writing this paper, I plan to find a lot of confirmed, high-quality documents and articles, create business case that will help me to wind out why Amazon delivery is important for business success in the example of online product shops in Russia Research limitations In my work, I'll review only the sphere of online commodity business of consumer goods. Practical implications My work will help entrepreneurs and their online shops and to improve their company delivery processes and make their business more successful.