Investigation of Digital Platform and Ecosystem Ozon

Today, it is difficult to name a leading company in any consumer industry, especially e-commerce, that does not strive for an existing digital ecosystem or create its own. This has become part of the strategic goals of many end-user companies. Such projects for the development and implementation of digital technologies are especially relevant, since the market needs for the technological capabilities of companies are growing every year, and competition between companies only accelerates this process. Thanks to progress and globalization, information and feedback on the use of business services is now spreading very quickly. Creation of new technologies and mobile platforms. marker of development and career opportunities. For the same reason the company. It provides a competitive advantage for organizations and motivates clients to provide services to do business with such a company. The primary trading industry is the direct purchase of goods or services on the Internet, under constant pressure from increasing competition. The main products of marketplaces - an online platform for buying goods - are now largely standardized in the mass segment. To make a choice, the buyer studies additional elements before purchasing, such as prices, assortment, delivery, company image, etc. Therefore, if the company does not have a sufficiently developed digital ecosystem compared to its competitors. Due to the aforementioned features of work in this area. Nowadays, many companies offer in a more efficient way to build their business processes and interact with consumers. Today we are seeing how digital technology is changing all traditional relationships. Effective digital platforms, as the world experience shows, uses and copes with the so-called positive network effect, which is the effect “in which the usefulness of a product or services for one person / company depends on the number of other people / companies consuming this product” (Dolgopyatova , Shilyaeva, 2016, p. 15). At the same time, the higher the benefits of interaction with the platform, the more benefits all participants receive and the lower the interaction costs (Bernd, 2019). This study will show if an e-commerce company can create its digital platform and ecosystem for the Russian company Ozon. Больше информации об этом исходном тексте Чтобы получить дополнительную информацию, введите исходный текст Отправить отзыв Боковые панели