What Customer Thinks about Collection of Geo Data in Retail

We are already used to the fact that we live in the world of “Big Data”, where we provide our personal data on a daily basis on a variety of platforms and applications. We are no longer surprised that the taxi arrives at the right place, where we are right now, the delivery of your favorite products takes place in real time, where you can track your movement to the end point, when moving to another city, you can receive alerts where to go to eat or visit an interesting place. But all these alerts use your geolocation. For example, you walked down the street with a smartphone equipped with a GPS module, requested something in a search engine or used a navigator-all this is a single stream of information that retailers use for commercial purposes. Retailers now know where customers live, work, and shop. They map and analyze consumer and demographic data. Retailers understand why purchases occur where they occur and can predict the future actions of customers. Yes, this data is very important, but how do customers feel about the fact that almost everyone knows about them and uses it for commercial purposes? Why do some customers try to turn on WI-FI on their phone and not leave their personal data anywhere, while others are happy to view individual offers from stores. All these questions are the main ones for studying this topic.