Segmentation of the Customer Base in the B2B (Business-To-Business) Sphere as Part of the Data Analysis of a Company NORCHEM LLC

Student: Mayorov Kirill

Supervisor:

Faculty: Faculty of Management (Nizhny Novgorod)

Educational Programme: Marketing (Master)

Year of Graduation: 2021

The study analyzed the client base of an organization specializing in the B2B market. Key research questions: How to analyze the customer base as the example of an operating organization; How the obtaining information can be applied in practice to improve the work of the sales and marketing department; What ways of development and recommendations for optimizing work can be obtained through the segmentation.

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